{"id":4407,"date":"2021-07-12T17:53:15","date_gmt":"2021-07-12T17:53:15","guid":{"rendered":"https:\/\/testing.xplaye.com\/ikusi2\/cual-es-el-costo-de-no-contar-con-proteccion-telefonica\/"},"modified":"2024-02-08T21:33:58","modified_gmt":"2024-02-09T03:33:58","slug":"cual-es-el-costo-de-no-contar-con-proteccion-telefonica","status":"publish","type":"post","link":"https:\/\/testing.xplaye.com\/ikusi2\/mx\/blog\/cual-es-el-costo-de-no-contar-con-proteccion-telefonica\/","title":{"rendered":"\u00bfCu\u00e1l es el costo de no contar con protecci\u00f3n telef\u00f3nica?"},"content":{"rendered":"\n
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Con la virtual desaparici\u00f3n del per\u00edmetro de ciberseguridad en las arquitecturas tecnol\u00f3gicas que habilitan el trabajo remoto, la telefon\u00eda evoluciona una vez m\u00e1s para seguir siendo la herramienta n\u00famero uno de colaboraci\u00f3n en las empresas y en general de la industria del Customer Experience<\/a>. En respuesta a las condiciones de inseguridad en el que se desenvuelven las empresas, los servicios de protecci\u00f3n telef\u00f3nica, que cuentan con filtros inteligentes contra llamadas de riesgo, hoy son un requerimiento.<\/p>\n

<\/p>\n

<\/p>\n

El objetivo primordial de la protecci\u00f3n telef\u00f3nica es procurar que la infraestructura cumpla su funci\u00f3n como generador de ingreso para la empresa y evitar que resulte ser un punto de vulnerabilidad que termine interrumpiendo las operaciones y ponga en riesgo al personal, a sus clientes y a sus activos de informaci\u00f3n m\u00e1s importantes.<\/p>\n

<\/p>\n

<\/p>\n

El abuso criminal de las redes telef\u00f3nicas es imparable no solo en M\u00e9xico, sino a nivel mundial. A\u00fan cuando los gobiernos y las instancias encargadas de la seguridad p\u00fablica demuestran intenci\u00f3n para contrarrestar los efectos del crimen especializado en esta tecnolog\u00eda, la responsabilidad de protegerse recae, principalmente, en los tomadores de decisi\u00f3n que conocen su negocio y en sus equipos de trabajo que tienen hoy la oportunidad de prevenir, aprovechando el avance tecnol\u00f3gico.<\/p>\n

<\/p>\n

Es momento de contestar nuestra pregunta inicial y para ello te dejamos algunos n\u00fameros derivados de los ataques m\u00e1s comunes en una red telef\u00f3nica.<\/p>\n

\u00a0<\/h4>\n

Omisiones en la configuraci\u00f3n de la red<\/h4>\n

No contar con protecci\u00f3n contra PBX Hacking puede costar en promedio 100,000 USD por d\u00eda. Una mala configuraci\u00f3n, una prueba olvidada, una mala pol\u00edtica en un firewall, una credencial robada, todo eso habilita a un hacker cuya misi\u00f3n es inyectar tr\u00e1fico desde tu red a lugares a donde llamar cuesta hasta 14 USD por minuto. El hacker es un simple comisionista de la deuda que adquiere tu empresa por lo que su motivaci\u00f3n es muy alta.<\/p>\n

\u00a0<\/h4>\n

Extorsi\u00f3n y fraude Telef\u00f3nico<\/h4>\n

No tener una herramienta con la inteligencia para bloquear las llamadas de fraude y extorsi\u00f3n puede costar millones de pesos en transferencias hechas con enga\u00f1os, informaci\u00f3n divulgada bajo amenazas e incluso, acceso a lugares restringidos y activos f\u00edsicos entregados, todo, gracias a las habilidades verbales de manipulaci\u00f3n y persuasi\u00f3n de los criminales especializados en este delito.<\/p>\n

\u00a0<\/h4>\n

Suplantaci\u00f3n de Identidad<\/h4>\n

Que tus clientes no tengan una App en sus tel\u00e9fonos que les avise cuando reciben una llamada falsa y maliciosa que muestra el Caller ID de tu empresa, es decir, el n\u00famero de atenci\u00f3n del Contact Center, el n\u00famero de asistencia contra fraude, etc., le puede costar a tu cliente perder su patrimonio, perder la confianza en tus productos, y as\u00ed generar un impacto negativo en la reputaci\u00f3n de tus servicios, adem\u00e1s, del costo del manejo legal de cada incidente de fraude que se repite cientos de veces diariamente.<\/p>\n

\u00a0<\/h4>\n

Interrupci\u00f3n de tus operaciones telef\u00f3nicas<\/h4>\n

Cada hora que tu Centro de Contacto se vea imposibilitado para recibir o hacer los miles de llamadas que haces o recibes diariamente puede costar entre 10,000 y 100,000 USD por hora, ya sea por penalizaciones, multas o por servicios que dejas de dar, aun sin medir el impacto a tu reputaci\u00f3n. En M\u00e9xico, la posibilidad de ser sujeto de un ataque de llamadas no solicitadas es muy alta y no contar con una herramienta de protecci\u00f3n telef\u00f3nica que bloquee el tr\u00e1fico y asegure disponibilidad, te deja literalmente con las manos cruzadas y sin la posibilidad de solucionar oportunamente.<\/p>\n

Recordemos que la evoluci\u00f3n de los sistemas a la nube y la descentralizaci\u00f3n obliga a conocer las vulnerabilidades tecnol\u00f3gicas y los m\u00e9todos de abuso humano para poder medir el riesgo y decidir c\u00f3mo transferirlo o mitigarlo ya que, ante la inseguridad que vivimos, hacerlo es parte fundamental del \u00e9xito de tu gesti\u00f3n.<\/p>\n

Para conocer m\u00e1s sobre c\u00f3mo desarrollar un ecosistema de colaboraci\u00f3n seguro, te invitamos a descargar nuestro\u00a0ebook gratuito<\/a>\u00a0donde tocamos temas de protecci\u00f3n telef\u00f3nica, gesti\u00f3n de gastos y continuidad de negocios.<\/p>\n

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