{"id":6924,"date":"2019-11-12T12:00:00","date_gmt":"2019-11-12T12:00:00","guid":{"rendered":"https:\/\/testing.xplaye.com\/ikusi2\/so-what-do-we-do-do-we-do-marketing-or-branding\/"},"modified":"2023-08-23T17:51:03","modified_gmt":"2023-08-23T17:51:03","slug":"so-what-do-we-do-do-we-do-marketing-or-branding","status":"publish","type":"post","link":"https:\/\/testing.xplaye.com\/ikusi2\/en\/blog\/so-what-do-we-do-do-we-do-marketing-or-branding\/","title":{"rendered":"So, what do we do? Do we do marketing or branding?"},"content":{"rendered":"<p><span style=\"font-size:11pt\"><span style=\"font-family:Calibri,sans-serif\">Today we\u2019re going to pause and reflect on our work. To put a name to this strategy we\u2019re carrying out. We\u2019ve been asking ourselves in the department whether what we do is more marketing or more branding.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Calibri,sans-serif\">The line between the two concepts is blurry, at least in the case of Ikusi. If we understand the classical definition of marketing as techniques and studies aimed at improving the marketing of a product, do we do marketing or not? <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Calibri,sans-serif\">The answer is clearly yes, though not in a comprehensive way. We focus on one of the well-known four Ps of marketing: promotion, or commercial marketing, with the priority objective being to generate leads and attract customers. The remaining three Ps (product, price and placement) are the responsibility of the Product Manager, the Business Development Manager and the Account Manager of the different areas of activity of Ikusi, with whom we collaborate to plan an integral marketing strategy. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Calibri,sans-serif\">The department\u2019s work is to <i>push<\/i>, so that Ikusi\u2019s products, services and projects reach the market more easily. And this we do through multiple actions, which include the creation of commercial material and advertising campaigns, mainly online, such as Google Ads, Twitter Ads, LinkedIn InMails, <b>product landing pages<\/b> (<a href=\"blank\" style=\"color:#0563c1;text-decoration:underline\">www.fulmar.ikusi.com<\/a>) and <b>business microsites<\/b> (<a href=\"blank\" style=\"color:#0563c1;text-decoration:underline\">www.ikusi.digital<\/a>), mainly aimed at lead acquisition. This makes us one more link in the chain that ends in the sale.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Calibri,sans-serif\">In sales, the way in which our company is perceived by the market is also important. We\u2019ll admit it, Ikusi is not the only company in the world that is specialised in integration, engineering and technological development for business digital transformation. However, <b>our value proposition sets us apart from other companies<\/b> and constitutes our corporate positioning. Brand attributes such as personalisation, innovation, commitment and specialisation, which all form part of Ikusi\u2019s DNA. <\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Calibri,sans-serif\">Within this more ethereal and less tangible terrain lies branding, creating a brand that communicates Ikusi\u2019s personality. Achieving sales is not its main objective, but its capacity to differentiate us from our competitors makes it a great ally for marketing. It\u2019s much more than a logo or a slogan, that\u2019s the terrain of corporate identity.<\/span><\/span><\/p>\n<p><span style=\"font-size:11pt\"><span style=\"font-family:Calibri,sans-serif\">With our branding actions we show who we are (and what we want to be) as a company. With branding we appeal to the minds of our customers, with whom we want to build an emotional relationship so that they perceive us as a company that <i>makes the complicated simple.<\/i><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we\u2019re going to pause and reflect on our work. To put a name to this strategy we\u2019re carrying out.<\/p>\n","protected":false},"author":2,"featured_media":12725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"temas":[41],"class_list":["post-6924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","temas-digital-transformation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>So, what do we do? 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