Evolution and uncertainty are two constants in the business world. However, as humans we need certainty, or at least evidence-based strategies, and not only with regard to indeterminate beliefs or truths, that guide us in our professional work.<\/p>\n\n\n\n
Digitalisation, in particular, which expands like a drop of oil in water in all organisations, could be what those of us in the finance area have been waiting for to \u2018reinvent\u2019 our role.<\/p>\n\n\n\n
Digitalisation is making millions of data available to us, which is driving a deep transformation in our business. In this new reality, the financial role emerges as a critical pillar. It redefines traditional skills and competencies to increase its influence in strategic decision making, anticipating trends and providing differential value to organisations.<\/p>\n\n\n\n
During my almost six years as financial director at Ikusi in Mexico, I have seen how organisations have experienced this evolution, accelerated by the now distant pandemic. This period has proved to be a catalyst for the adoption and adaptation to new technologies, involving a significant change in the required skill set. According to a PwC study, 63% of the professionals interviewed believe that their skills will need to change in the next five years, evidencing the rapid change we are facing.<\/p>\n\n\n\n
Finance managers are witnessing this transformation first-hand. We have made data a cornerstone of our role. It has enabled us to anticipate and to interpret trends and predictability, thanks to visualisation tools, data analytics and the real-time availability of this information.<\/p>\n\n\n\n
This has led to greater efficiency in decision making, allowing finance mangers to transform uncertainty into opportunity.<\/p>\n\n\n\n
However, the challenge lies in how we as organisations can prepare ourselves and adapt our systems and tools to accompany this transformation.<\/p>\n\n\n\n
In summary, the era of data has not only revolutionised the finance role but has also strengthened its importance within organisations. The ability to adapt to new technologies, together with a proactive approach to data management and the anticipation of trends, improves strategic decision making and makes the finance role essential for innovation and business success in the 21st century. A conclusion to which I would add the need to work on approachability and understanding of the customer\u2019s business as two fundamental pillars for the finance role to take on a new dimension.<\/p>\n","protected":false},"excerpt":{"rendered":"
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