Success factors of business observability in retail
The retail market performance in Mexico has skyrocketed in recent years. According to data from Payments and Commerce Market Intelligence (PCMI), the country projects a compound annual growth (CAGR) of 33% between 2023 and 2026 in sales of online products, the highest in all of Latin America after Peru. Under this scenario, it is essential that the sector arm itself with the best tools to grow at the market pace.
“E-commerce sales in Mexico totaled MXN 528 billion (US $30.9 billion) during 2022, accounting for an increase of 23% compared to 2021.”
Mexican Association of Online Sales (AMVO)
To further propel innovation and meet consumer demand, enterprise observability has become a critical pillar in an expansion strategy.
How does observability help in the business environment?
Observability is a key concept in business management and analysis, especially in digital and technological environments. Through this practice, it is possible to gain insight into the internal state of complex systems, such as networks, applications, and online platforms.
Unlike traditional monitoring, which focuses on collecting data and metrics, observability dwells on generating actionable insights from that data to understand the behavior, performance, and interactions of these systems.
In the retail sector, observability enables deep and real-time understanding of various facets of business operations, including:
- Inventory tracking: Observability helps retailers ensure that their inventory sensors are always connected and detect failures of different distribution centers through the use of technology such as the Internet of Things (IoT). They can therefore adjust their inventory and strengthen their strategies to meet the demand.
- Distribution and logistics optimization: Using observability tools helps identify bottlenecks or disconnections in the network and take preventive measures to preserve the correct functioning of the product flow throughout the supply and distribution chain.
- Troubleshooting: Enhancing the user experience is vital to boosting sales in the retail sector. In this sense, observability helps to measure the proper functioning of the purchase pages, so that customers can access offers without problem. This allows us to offer a better user experience, improving customer retention.
Enhanced operational efficiency: With the use of observability platforms, companies can understand critical incidents for the operation and prevent them from happening again. This helps reduce downtime and mean time to repair (MTTR).
How does Ikusi help to promote connectivity and collaboration?
Observability provides software engineers and developers with a data-driven approach during all stages of the software life cycle. Through data consolidation, backed by comprehensive analytics tools across the full suite of technologies, high-quality software can be planned, developed, deployed, and run, with the goal of creating better digital experiences while fostering innovation and development.
Ikusi Full Visibility with ThousandEyes offers a complete view of network connectivity and performance in real-time so that retailers can monitor and optimize the technological infrastructure behind their operations, ensuring a seamless experience for both their customers and their employees.
Click here for more information about Ikusi Full Visibility with ThousandEyes.